How Financial Services use RIA’s to increase customer conversions

Nobody understands the importance of delivering a relevant and highly targeted experience better than Backbase, the specialist in Customer Experience Management (CEM). With many customers in the financial sector including premium brands like ABN AMRO, AIG, ING, and Visa, Backbase helps financial services organizations to truly interact and connect with their customers online.

In the Webinar “How Financial Services use RIA’s to increase customer conversions”  Jouk Pleiter, founder and CEO of Backbase presents best practices from the financial world and shows how Customer Experience Management is all about building a strong connection that drives purchase decisions, stimulates active participation and maximizes customer retention.